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About Us

Our Story

Our roots in local journalism run deep in the community. CVTV was launched in 2000 by George and Ellen Stallings, both who came from broadcast television and saw a need for an underserved community. The company began as “Cable One Reports,” a 100% local cable news program. It evolved into “The Central Valley Report,” and in its prime aired a 30 minute news show 4 times daily to residents across Stanislaus, Northern Merced and Southern San Joaquin Counties.

George passed away in 2009, Ellen retired from news and Carlos carried the torch from then on to continue the CVTV mission. Today, across multiple platforms, CVTV reaches an audience of over 200,000 viewers.

Meet the Team

Our journalists are life-long natives of the region, dedicated to providing exceptional service to the valley through one on one community relationships and excellent communication.

Carlos Rodriguez is an Emmy Award winning photojournalist specializing in public safety and natural disasters. His passion for local news stems from a deep commitment to his community, with a selfless mission to inform the citizens of the valley. As he worked on assignment for 19 days at the devastating Camp Fire in Paradise, California, he spent most of his time helping survivors contact their loved ones to let them know they were ok. Carlos is a veteran of Univision, FOX, and Telemundo TV stations and a native of Modesto, California.


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